Reach the Gay & Lesbian Community
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
Merging PR, Advertising & Social Media
We have put together a number of online advertising campaigns that have included LGBT Influencers and Bloggers as part of our social media outreach. We have currently teamed up with the following LGBT Influencer Networks, as well as key LGBT influencers, to help businesses such as yours include these cutting-edge LGBT New Media in your current online marketing strategy.
Moovz Influencer Network:
Moovz connects to the top LGBTQ+ influencers
Outfluential: Focused on the LGBT travel industry, they specialize in content, social media and influencer marketing in the LGBT travel and lifestyle segments. With their network of influencers, they create engaging and targeted campaigns to help increase your online exposure to positively promote your business, brand or destination.
Why Outfluential? They offer turnkey solutions to their clients by helping them develop innovative online campaigns powered by influential online personalities. With their experience, intimate knowledge of influencer relations and digital marketing, they can help you build the perfect campaign for any budget, which aligns well with your business goals. They deliver a full package and not only build and launch your campaign, but manage, amplify and optimize throughout the duration. Once finished, they deliver a complete measurement and analytics package to show you the performance of your campaign thereby demonstrating results and justifying your investment.
Wondering why you might want to partner with Outfluential rather than go it alone and work with influencers directly? They've outlined these 12 key points which explain why they're the go-to company for all your LGBT influencer needs and how their network can benefit you.
#ILoveGay Marketing Program:
Promote Your LGBT-Friendly Business
We bring together more traditional marketing such as banner ads, e-mail and PR, and merge that with the power of social media and #hashtag marketing.
What #ILoveGay does is bring together the conversations and relevant content related to LGBT Life, where we participate in and become an active part of these social media conversations out where they are happening live, in real-time on Facebook, Twitter, Instagram, etc. As a business, we are participating in these conversations, identifying which individuals and brands are strongest in this specific niche market relevant to #ILoveGay, as well as determining who are the bloggers, vloggers, influencers and various video content creators dominant in this space. Our intent and our goal is to interact with, work with and leverage their activity and user-generated content for the #ILoveGay campaign, for both our site overall and on our advertiser's behalf.
Individual LGBT Influencers We Work Closely With
Brian Webb (TheHomoculture.com):
TheHomoCulture.com is the most trusted and top source of gay culture in North America. As the leading gay lifestyle and entertainment guide, you'll discover pivotal moments in life. Award-winning LGBT advocate, celebrity social influencer, and winner of the prestigious Mr. Gay Canada People's Choice award, Brian Webb, along with his team of passionate advocates of the gay community, take you on a journey to uncover the off-the-wall travel destinations, share stories of role models and icons from the LGBT community, and get you inspired with sensational lip-smacking cocktails. Uncover special, life-defining moments. The adventure starts here!
TwoBadTourists.com: As a young gay couple, we have a unique perspective on travel. Whether it's Pride hopping around Europe or traveling in Africa where gay rights are negligible, we are constantly exposed to new experiences and unfamiliar cultures. We enjoy sharing our insights from all we've done right and wrong and aim to provide valuable stories and travel advice. For us, travel is amazing and life changing and we want others to get a taste. Though many people don't realize, travel is more achievable than they think and we want to prove that it's also possible to do without spending a lot of money. We hope to inspire those who want to travel to actually do it and those who already do to travel more.
Stefan and Sebastien are a gay couple from Europe who quit their lives and jobs in London in June 2014 to travel the world. They spent 2 years in Asia and set up Nomadic Boys to chronicle their travels. They now focus all their time and energy on Nomadic Boys, which has become one of the most respected brands in the gay travel industry.
Josh Rimer: Josh Rimer is a content creator and social media influencer with over 30 thousand subscribers on his main YouTube channel and more than 14 million video views. He uploads three videos a week, two of which are also shown multiple times a day across Canada on OUTtv to over 1.2 million subscribers. Josh's YouTube channel has been rated one of the top 10 accounts in Vancouver to follow in by Canada's leading digital publication, Daily Hive, and he can often be seen speaking at events across North America about YouTube marketing.
Arielle Scarcella: Arielle Scarcella is an LGBT content creator who focuses comedy, travel & self-love. Her posts inspire people all over the world, be themselves & experience new things. Recognized by the Huffington Post, The Advocate, Google, BuzzFeed, NY Times & More. She has over 100 million+ video views.
Andre Hofmann: @a.hfmnn on Instagram
Ravi Roth: Ravi Roth has been trekking the globe for the last ten years exploring gay culture with his Vlog Ravi Round The World. Instead of using Yelp or Trip Advisor, Ravi bases his itinerary from the people who actually live in each city. With only a cell phone and selfie stick in hand, Ravi fearlessly interviews locals, and captures the best gay friendly restaurants, cafes, bars, beaches, and sites that locals love. Ravi is an influencer with Outfluential and IGLTA.
In addition, stay abreast of what some of the top LGBT influencers, YouTube content creators and new media bloggers are up to at www.LGBTNew.Media, including info on various LGBT New Media Expos, Conferences and Conventions.
Looking to market your company and work together with key LGBT Influencers? Call us at (323) 963-3653 or contact us here to get started.
For the most current and more in-depth PDFs on Interpersonal Marketing:
LGBT Influencer Presentations:
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