LGBTQ Business Articles and Stories

.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation
New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabling consumers, businesses and registrars to join together online in a new way – taking up the banner in honor of every LGBTQ pioneer who helped pave the way, from the first Pride march 50 years ago, to...
September 16, 2020

#LGBTBiz

What Happened When a CEO Came Out as Transgender
Wynne Nowland’s life-changing transition stirred surprise, support and new challenges at the company she runs.
September 14, 2020

#GayNYC

#LGBTBiz

#Transgender

What LGBTQI women want from advertisers
Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a little event that happened by the name of Lesbian Visibility Week. It was a week of…
September 12, 2020

#LGBTBiz

#Lesbian

#ILoveGay Today’s “Voices of LA”

#ILoveGay “Voices of LA” showcases some of LA's LGBTQ+ creativity, featuring and bringing together some of those amazing LGBTQ+ voices from Southern California. Join us as we explore the best in us, t...
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September 02, 2020

#GaySacramento

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers
In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.
August 06, 2020

#GayWheels

Queer to Stay: An LGBTQ+ Business Preservation Initiative
HRC and Showtime aim to help support and preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community.
July 23, 2020

#LGBTBiz

StartOut and Socos Labs announce the launch of the Pride Economic Impact Index
The goal of the SPEII is to quantify the unrealized potential of “out” high-growth LGBTQ+ entrepreneurs, for the benefit of the US economy at large.
July 15, 2020

#GayEvents

How Brands Can Appeal To The LGBTQ Community Through An Intersectional Lens
The Black Lives Matter movement and the Pride movement share the same foundations: they're both movements against the systematic oppression of marginalized groups. Here's how brands can appeal to the LGBTQ community through an intersectional lens.
July 07, 2020

#LGBTBiz

New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever”
Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out
July 03, 2020

#LGBTBiz

The big business of LGBTQ+ Pride as it goes virtual
With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.
June 03, 2020

#GayNYC

#GayPride

#LGBTBiz

'Less tangible for brands': Marketers pull back from Pride Month sponsorships
Pride Month has become an economic engine, with brands pouring money into sponsorships for the many celebrations that normally take place nationwide. But with lockdown orders still in effect in many states, Pride Month in 2020 will be far different.
June 02, 2020

#GayNYC

#GayPride

#GayEvents

Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting
A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.
May 28, 2020

#LGBTBiz

How to stay relevant with the LGBTQ+ community in uncertain times
For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.
May 27, 2020

#LGBTBiz

'Community first, product second': Pride campaigns kick off in beauty
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year.
May 22, 2020

#GayPride

#GayStyle

#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid
Influencer Ashlee Marie Preston says brands often spend millions in June—funds that are needed now more than eve.
May 20, 2020

#GayPride

#LGBTBiz

Ruth Hunt: ‘At university I found other girls who liked girls, cheap alcohol and smoking’
The LGBTQ+ campaigner, 40, talks about growing up gay, becoming a baroness and still longing for a cigarette
May 17, 2020

#GayLondon

#GayWorldNews

#Lesbian

Meet Tuvia Borok – The Goldman VP Who Won’t Stop Making Change
Tuvia Borok was at the top of his game when he fractured his C1 spine. The following year, he ran an Ironman.
May 13, 2020

#GayLondon

#Gaymer

#GayParents

New Jersey Spotlight: Cathy Renna
“At the end of the day, I really see myself as a storyteller, or someone who helps other people tell their stories. I get those stories out there to help the public think differently”. This week we had the privilege to speak with queer media and PR expert, Cathy Renna. Renna worked as a News Media Director at GLAAD for
May 04, 2020

#GayNJ

#LGBTBiz

Anti-paywall Gay Times CEO unveils membership scheme amid coronavirus
When Gay Times chief executive Tag Warner made a promise never to go behind a paywall, he could not have predicted that a global pandemic and subsequent ad spend drought would put his lofty commitment at odds with the very practical reality that Gay Times would need more revenue from readers in order to see the other side. His compromise is the launch of a new membership scheme called Gay Times+.
April 27, 2020

#GayLondon

#LGBTBiz

Startup Canada Podcast: empowering by including with Darrell Schuurman
Schuurman is an advocate for affecting social change through the economic empowerment of LGBT+ entrepreneurs.
April 16, 2020

#GayToronto

#LGBTBiz

Belgian Pride creates ‘diversity scan’ for pinkwashing corporate sponsors
Any companies wishing to take part in Belgian Pride must now undergo a "diversity scan" to be carried out by two non-profit organisations.
March 12, 2020

#GayBrussels

#GayPride

#LGBTBiz

Grindr’s China Owner Sells Gay Dating App for $600 Million
The Chinese owner of gay dating app Grindr has reached a deal to offload one of the world’s largest LGBT social platforms, a year after U.S. regulators pressed for disposal over national security concerns.
March 07, 2020

#GayChina

#LGBTBiz

A Target Ad Celebrating Inclusion And Representation Hits The Bullseye
Research shows that 70% of Millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its advertising.
March 05, 2020

#LGBTBiz

Curvemag.com To Become Largest Global LGBTQI Media Offering For Women In 2020

Today's merger with Australia’s largest lesbian magazine will make 30-year-old Curve Magazine the world’s largest outlet of its kind
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March 02, 2020

#GayAustralia

#LGBTBiz

#Lesbian

LGBTQ Business Articles and Stories

Reach the LGBTQ+ Community Leverage the Power of Social Relationships Offices in New York and Los Angeles

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Reach the LGBTQ+ Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles