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Case Study: Rainbow Vodkas
The vodka brands have been competing for rainbow attention for decades. One reason for the success of alcoholic drinks in the LGBT market is the higher consumption of alcohol in this group - and unfortunately also the higher prevalence of alcoholism. Another is the preference for more luxury, hence expensive drinks. Finally, due to the limited distribution methods of alcoholic beverages, the resul...
January 22, 2022
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#GayBars
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#LGBTBiz
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Case Study: IKEA
The Swedish global brand has used all elements of the LGBT spectrum (and more) in their campaigns, often in a positive way show to their support, but sometimes in a 'funny' way, that was perceived as hurtful. In any case, it was noticed, both by the community as well as the conservative right
January 15, 2022
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#GayStockholm
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#LGBTBiz
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Marketing the Rainbow: The Rules of Market Segmentation
In the battle to find more customers and make more profit, companies have defined new market segments that they believe deserve special attention. One of those segments seems to be the LGBT consumer. But is that a target group that falls within the rules?
January 13, 2022
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#LGBTBiz
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Case Study: Stolichnaya
"Stoli is working hard to celebrate the past, to educate the present and make changes for the future," says Gallineaux. In the period 2012-2017 alone, Stoli donated more than $1,000,000 and offered product and on-site event support to over 30 national and local LGBT and ally associations.
December 31, 2021
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#GayBars
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#LGBTBiz
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LGBT Chamber expands into western Mass.
LGBT community leaders and small business owners gathered on Tuesday to welcome the Massachusetts LGBT Chamber of Commerce as it expands into the western half of the state.At a press conference in the Keystone Mill building o
December 08, 2021
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#GayBoston
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#LGBTBiz
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“Inclusion Is in Our Ethos” — a Q&A with Civil Jewelry Founder Blakely Thornton
Today we’re talking with Blakely Thornton, the founder of Civil Jewelry, an inclusive and sustainable custom jeweler. Daylight is proud to partner with Civil through our Merchant Rewards Program, which gives you up to 10% cash back for spending at LGBTQ owned and allied businesses. Daylight: Tell us a little about your business and what […]
October 23, 2021
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#LGBTBiz
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BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News
Vice is stepping up its international news coverage with two BBC hires. Ben Hunte, the BBC’s first LGBT correspondent, and Sophia Smith Galer, the BBC World Service reporter who made a name for herself using TikTok, are joining Vice World News as senior reporters based in London. Vice World News launched last year to build … Continue reading "BBC journalists Ben Hunte and Sophia Smith Galer j...
September 07, 2021
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#GayUK
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#LGBTJournalists
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#LGBTBiz
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PrideLife Anniversary Fuels New PSA-Like Campaign
The World's Only LGBT-Certified Business Selling Domain Names Calls On Others To Support LGBT-Owned Business - Bringing LGBT-ownership into the domain registrar industry was long overdue back in 2019 when PrideLife initially launched, and our partnership with over two dozen LGBTQ organizations since has helped benefit an underserved consumer group in just two short years. Today, our mission moves ...
September 01, 2021
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#GayPride
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#LGBTBiz
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See you in Atlanta for the IGLTA Convention
I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get ...
August 30, 2021
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#GayAtlanta
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#LGBTBiz
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What brands can learn from LGBTQ+ storytelling in gaming
LGBTQ+ representation in culture and media has grown significantly over the last several years. Companies that once lacked LGBTQ+ visibility in their creative are now considering how to represent this cohort more regularly. Over the past 32 years, the GLAAD Media Awards have recognized stories that bring positive, accurate […]
August 13, 2021
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#Gaymer
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#LGBTBiz
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