PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

 
 
Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
 
Together with...
 
Interpersonal Marketing
Merging PR, Advertising & Social Media
 
 
Our Clients, Past and Present

LGBT Destination Influencer Programs
Take a look at some of the programs we managed with destinations recently, incorporating LGBTQ influencer content with targeted Facebook & Twitter advertising.

  • Arielle & Vinny Explore Toronto
    Inspired by the recent campaign The Views are Different Here, we join Arielle Scarcella and Vinny Vaillancourt as they explore Toronto's gay village, including the iconic Woody's bar, as well as some of the new areas the LGBT community is hanging out in, including Queen Street West and a unique lesbian hangout, Tot the Cat Cafe.


Some of our current and past clients include:

  • AIDS Project Los Angeles
  • Airocide
  • American Airlines
  • Anheuser Busch (BudLight)
  • Chelsea Pines Inn
  • Chicago History Museum
  • Clear Channel's PrideRadio.com
  • Comcast
  • Congregation Kol Ami
  • Connexion.org
  • DC Department of Health
  • Dunes Resort
  • Falcon Cable Video on Demand
  • Fountaingrove - LGBT retirement home
  • Gay Games 9
  • GayFestNYC.com
  • GayGadget.com
  • GayRealEstate.com
  • GayTravel.com
  • General Motors - LA Auto Show
  • Hotel Gaythering
  • iLume
  • Interactive Male
  • Isentress (HIV drug)
  • Lambda Legal
  • Mercedes-Benz
  • Milk (film)
  • NYC & Co.
  • Pernod Ricard / Absolut Vodka
  • Positively Cleveland
  • Prime Access
  • Sir Ivan
  • Southwest Airlines
  • Spain Tourism
  • TheClubs.com
  • Tourism Toronto
  • Travelocity
  • Virginia Tourism
  • VisitBritain
  • VisitLondon
  • VisitSweden
  • Visit Laguna Beach
  • Wells Fargo





Typical social media post performance in our campaigns

LGBT Influencer Programs in 2017
Take a look at some of the programs we managed with clients in 2017, incorporating LGBTQ influencer content with targeted Facebook & Twitter advertising.

  • Ty and John-David Hit Richmond's Fire, Flour & Fork
    We had the unique pleasure of having two of our LGBT influencers, Ty Autry and John-David Brown, attend this year's Fire, Flour & Fork culinary event in Richmond, Virginia earlier this month. Fire, Flour & Fork celebrates the best the Richmond region has to offer: its complex history, its rich artistic community and its established and rising culinary stars. The events included a curated mix of dining events, behind-the-scenes tours, demonstrations, talks from food and beverage producers, cookbook authors, chefs, bartenders and bakers.

  • Shane Ortega, and Transgender Rights in the Military
    Take a look at one of our #ILoveGay LGBT influencers, Shane Ortega... when the Tweet came down from Donald Trump regarding the ban on transgenders in the military, Shane was on Rolling Stone magazine, MSNBC with Rachel Maddow, Fox News, Mic and a whole host of other media covering this story on that fateful day July 27, 2017.

  • BudLight Celebrating Friendship, Community & Pride
    BudLight put together a series of four inspiring videos, with interviews including a lesbian couple, a trans woman from Egypt, two African-American friends fighting homophobia, and a recent transplant from Miami to NYC. We helped them get these videos out there to the niche LGBTQ communities each video was created to speak to, including @IHeartLesbian, @IHeartQPOC, @IHeartTrans and @ILoveGayNYC.


LGBT Influencer Programs We Did During #Pride2017

  • Laguna & Orange County Pride
    We had 3 LGBT influencers on this trip, sponsored and hosted by the folks at Visit Laguna. They captured content and footage throughout the entire weekend, including both Orange County Pride and the Laguna Beach Pride Party held on Sunday, June 25th. This content was brought together into a single blog post, which was then promoted via Facebook & Twitter's hyper-targeted advertising opportunities, reaching a focused LGBT audience that has shown a distinct interest in Laguna Beach and Orange County events and activities.

  • Comcast California and San Francisco Pride
    That same weekend, on behalf of Comcast California, we teamed up with the folks at GayClubTV to capture photo & video footage of Comcast California's San Francisco Pride presence, including interviews at their booth with the ever-popular Farrah Moan, as well as their presence in the San Francisco Pride Festival held that Sunday. Some of this content was published live via Facebook & Twitter, as well as compiled and edited into a high quality video on YouTube. The final blog post was then promoted via Facebook & Twitter, targeting the LGBT Northern California communities served by Comcast in that area.


Recent successful e-mail/social media hybrid campaigns we've done recently:


Case Studies and Projects We've Done

  • Spain Tourism LGBT Online Marketing 2016
    With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today.

  • Gay Games 9
    For the most recent Gay Games 9 held in Cleveland this past summer, the folks from Positively Cleveland, through their ad agency, contacted us for a comprehensive online campaign that targeted gays & lesbians in specific target markets considered strong candidates for Gay Games attendees coming to Cleveland. Our regional target markets included Fort Lauderdale, Toronto, Detroit and Columbus, and our overall theme for social media outreach were self-identified fans of LGBT sports, as well as LGBT individuals with an interest in sports.
 
 ServicesProducts & Websites EventsCompanyContact Us
 

Pink Banana Media is a
Certified LGBT Business Enterprise

   Google    Blog    Facebook
   Twitter    Twitter    Instagram
   LinkedIn    LinkedIn    Snapchat
   YouTube
Pink Banana Media 8391 Beverly Blvd #318 Los Angeles, CA 90048 | (323) 963-3653 |