Gay and Lesbian Social Networking,
Marketing, Advertising, Community

Strategy & Online Media Placement

Article List

Date Title   09/03/2008 Views: 12 2009 Gay Market Report Introduction   Welcome to the 2009 Gay Market Report, a comprehensive look at various opportunities and media sources for companies wishing to target the gay & lesbian community. 09/03/2008 Views: 2 September 2008 Gay Business Report   Introducing the annual 2009 Gay Market Report, available today. This market report focuses on all aspects of the GLBT community and how to reach it. New articles include the latest marketing trends including how blogs can help your business, how LinkedIn.com can help you reach business contacts like never before, how Facebook.com can help you target specific niches and industries, and much, much more. 08/25/2008 Views: 27 Spotlight on Feast of Fools (plus GLBT Podcasting)   One of the most popular talk shows on the Internet today, as well as one of the originals in the gay market, Feast of Fools, alternately know as Gay Fun Show or simply FoF, is a mix of celebrity interviews, news commentary, author chats, cocktail recipes, grooming advice, political forum, new artist musical interludes, gift opening, and letter reading. 08/22/2008 Views: 11 Gay Wedding and Marriage Resources   Making news around the globe, the legal rights and recognition of gays & lesbians is becoming manifested in the definition of marriage. More and more companies and communities across the US are recognizing the union of two gay men or women in terms of civil unions or domestic partnerships, granting them the same basic rights as heterosexual married couples. Health insurance benefits, estate planning and more are becoming commonplace in many gay & lesbian lives, but not all. The right of marriage, however, along with all of its legal and tax implications, is the final goal for many gays & lesbians. It would be society's way of showing that once and for all gays & lesbians are now deemed equal in the eyes of the law. 08/11/2008 Views: 60 How to Turn a Cold Call into a Warm Call Using LinkedIn.com The new way to research and find the best contacts to start with when making business outreach to a company   First there was Friendster and then there was MySpace. Along the way, Plaxo leveraged its access into your Outlook contact database to launch Plaxo Pulse and Facebook hit the scene going from the college dorm to Main Street USA. In between all of this, chugging along as if it had the entire business landscape to itself, was LinkedIn.com, a site focused on just the business-to-business connections needed in the social networking world. Starting out as a more employment-oriented site, LinkedIn.com has grown in popularity over the past year to become almost the de facto Online Chamber of Commerce, allowing business people from around the world to network and connect in ways not possible just a few years back. 07/29/2008 Views: 51 The Power of the Automated News Feed How Plaxo, Friendfeed and even Facebook utilize 3rd party programs such as Picasa, YouTube and Flickr to keep you up-to-date in this even more fast-paced Information Age   If you're like many of us out there, you've been using Plaxo for a few years now.  It's been a great tool, primarily used by the business community, in keeping one's Outlook up-to-date when your friends and other contacts change jobs, move or even get a new cell phone number.  Change jobs and all you had to do was update your Plaxo information in order to get that job update out there to hundreds of your Outlook contacts simultaneously, and vice versa… one of your Outlook contacts moves to a new city, and voila, your Outlook information is automatically updated. 07/25/2008 Views: 42 Online Marketing to the GLBT Community in 2008   Each year, one of the highlights of my life is to update this document to reflect the changes that have taken place in the world of online marketing to the GLBT community, both in the US and worldwide. Some aspects of online marketing have really matured and come of age at this time, while others have leapt seemingly out of nowhere to become major players this year. 07/25/2008 Views: 37 Is That Your Vegas Showing   You’ve partied it up in P-Town, played hard to get in the Big Easy, and pitted a peach in Hotlanta – but have you ever experienced the homosexual side of Sin City? 07/25/2008 Views: 24 Spotlight on Gay Las Vegas 2008   Las Vegas has long been known as "The Entertainment Capital of the World," but these days the desert destination boasts much more than strippers and Cher concerts - especially for its growing LGBT community. 07/25/2008 Views: 27 How is Social Media Changing the Face of Marketing?   For many years, traditional marketing was in the form of one-way communication.  Through public relations and advertising campaigns, companies put forth value propositions to generate market appeal, attract and retain customers, and drive sales by talking “to” their potential customers. However, with the rise of social media such as blogs, online forums, and social networks like MySpace and Facebook, the voice of the consumer is quickly drowning out those carefully crafted company messages. With 3.5 million brand-related conversations taking place online daily in the United States, companies are realizing that marketing to today’s technology-driven consumers means engaging in two-way communication and talking “with” their potential customers. 07/25/2008 Views: 27 Spotlight on Gay Los Angeles 2008   Known throughout as the home of Hollywood, entertainment capitol of the world, Los Angeles also plays host to one of the largest urban gay and lesbian populations in the world.  With a population of over 15 million, Los Angeles’ gay community is as diverse as its various local regions.  From the city style lofts of Downtown to the relaxed beaches of Santa Monica, each segment of this sprawling city seems to have its own unique gay subculture. 07/25/2008 Views: 28 Buying Power of Gay Men and Lesbians in 2008   Marketers, economists and journalists often puzzle over guesstimating the purchasing power of America's gay and lesbian households. Some tend to ballyhoo the gay market as a dream market precisely because of its presumed affluence. But is it really true? 07/25/2008 Views: 124 Automotive Advertising in the Gay Market   It wasn't that long ago that it was considered heresy to utter the words "gay" or "lesbian" in the halls of the world's automotive headquarters. It is amazing what a difference time and the efforts of a few daring people can make. Not only are automotive manufacturers recognizing the importance of providing safe and equitable work environments for their GLBT employees, a select few are courting them aggressively in print, TV, online and through grassroots efforts. 07/25/2008 Views: 29 Spotlight on Gay Toronto 2008   Made famous by Showtime’s Queer as Folk, Toronto has one of the strongest gay & lesbian communities in all of Canada.  The first, Church Street, between Gloucester and Carlton Streets, has some of the most famous gay bars and establishments including Woody’s & Sailor, Zelda’s and Priape.  Additional gay neighborhoods developing in Toronto include the College/Parliament area and College West. 07/25/2008 Views: 46 Advanced Online Marketing   Integrating banner advertising with blogs & editorial, social networking, and search engine optimization... illustrating how all of these components can now fit together into one complete online marketing solution, using some of the most advanced concepts in online marketing today and designed to maximize a campaign’s online reach, its effectiveness and its bottom line. 07/25/2008 Views: 29 Spotlight on Gay San Francisco 2008   In terms of gay friendly U.S. cities San Francisco is most likely to rank at the top of anyone’s list. The city, however, is more than just an ally to the gay community, rather, its politics and culture have been drastically shaped by a long history of GLBT community involvement. With nearly 500,000 in attendance at last year’s Pride Parade and an average local age of 31, San Francisco’s gay and lesbian community is large, predominantly young, and very political, establishing the city as a virtual “Gay Mecca.” 07/25/2008 Views: 49 Spotlight on Gay Hawaii 2008   Each year, the "Aloha State" welcomes millions of visitors from all over the world. Some even come to Hawaii on vacation and decide to stay after realizing the isolated islands have more to offer than a temporary escape. From beaches to nightlife, local foods to the generous doses of sunny skies, Hawaii offers the GLBT community a unique variety of activities that will have them coming back for more, if not staying altogether! 07/25/2008 Views: 37 Travel Industry in the Gay Market   As the GLBT market has grown and developed over the past 30 years, it’s been the travel industry which has embraced and been at the forefront in marketing to the gay & lesbian community.  The world of Gay & Lesbian Travel is the most diverse and mature.  There are companies dedicated exclusively to gay travel marketing and business associations solely for the world of gay travel. 07/25/2008 Views: 68 Spotlight on Gay Dallas 2008   Everything is Bigger in Texas! At least that's how the saying goes, and in Dallas' gay & lesbian community, they couldn't be more right. The city has the largest gay population in the state of Texas with approximately 120,000 GLBT residents. Dallas also boasts the largest gay & lesbian church in the world, the Cathedral of Hope, with over 30,000 national members.