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07/25/2008
Views: 1497 |
Online Marketing to the GLBT Community in 2008
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Each year, one of the highlights of my life is to update this document to reflect the changes that have taken place in the world of online marketing to the GLBT community, both in the US and worldwide. Some aspects of online marketing have really matured and come of age at this time, while others have leapt seemingly out of nowhere to become major players this year.
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07/25/2008
Views: 1513 |
Is That Your Vegas Showing
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You’ve partied it up in P-Town, played hard to get in the Big Easy, and pitted a peach in Hotlanta – but have you ever experienced the homosexual side of Sin City?
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07/25/2008
Views: 1281 |
Spotlight on Gay Las Vegas 2008
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Las Vegas has long been known as "The Entertainment Capital of the World," but these days the desert destination boasts much more than strippers and Cher concerts - especially for its growing LGBT community.
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07/25/2008
Views: 1093 |
How is Social Media Changing the Face of Marketing?
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For many years, traditional marketing was in the form of one-way communication. Through public relations and advertising campaigns, companies put forth value propositions to generate market appeal, attract and retain customers, and drive sales by talking “to” their potential customers. However, with the rise of social media such as blogs, online forums, and social networks like MySpace and Facebook, the voice of the consumer is quickly drowning out those carefully crafted company messages. With 3.5 million brand-related conversations taking place online daily in the United States, companies are realizing that marketing to today’s technology-driven consumers means engaging in two-way communication and talking “with” their potential customers.
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07/25/2008
Views: 1440 |
Spotlight on Gay Los Angeles 2008
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Known throughout as the home of Hollywood, entertainment capitol of the world, Los Angeles also plays host to one of the largest urban gay and lesbian populations in the world. With a population of over 15 million, Los Angeles’ gay community is as diverse as its various local regions. From the city style lofts of Downtown to the relaxed beaches of Santa Monica, each segment of this sprawling city seems to have its own unique gay subculture.
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07/25/2008
Views: 2032 |
Buying Power of Gay Men and Lesbians in 2008
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Marketers, economists and journalists often puzzle over guesstimating the purchasing power of America's gay and lesbian households. Some tend to ballyhoo the gay market as a dream market precisely because of its presumed affluence. But is it really true?
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07/25/2008
Views: 2485 |
Automotive Advertising in the Gay Market
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It wasn't that long ago that it was considered heresy to utter the words "gay" or "lesbian" in the halls of the world's automotive headquarters. It is amazing what a difference time and the efforts of a few daring people can make. Not only are automotive manufacturers recognizing the importance of providing safe and equitable work environments for their GLBT employees, a select few are courting them aggressively in print, TV, online and through grassroots efforts.
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07/25/2008
Views: 1650 |
Spotlight on Gay Toronto 2008
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Made famous by Showtime’s Queer as Folk, Toronto has one of the strongest gay & lesbian communities in all of Canada. The first, Church Street, between Gloucester and Carlton Streets, has some of the most famous gay bars and establishments including Woody’s & Sailor, Zelda’s and Priape. Additional gay neighborhoods developing in Toronto include the College/Parliament area and College West.
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07/25/2008
Views: 1934 |
Advanced Online Marketing
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Integrating banner advertising with blogs & editorial, social networking, and search engine optimization... illustrating how all of these components can now fit together into one complete online marketing solution, using some of the most advanced concepts in online marketing today and designed to maximize a campaign’s online reach, its effectiveness and its bottom line.
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07/25/2008
Views: 1303 |
Spotlight on Gay San Francisco 2008
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In terms of gay friendly U.S. cities San Francisco is most likely to rank at the top of anyone’s list. The city, however, is more than just an ally to the gay community, rather, its politics and culture have been drastically shaped by a long history of GLBT community involvement. With nearly 500,000 in attendance at last year’s Pride Parade and an average local age of 31, San Francisco’s gay and lesbian community is large, predominantly young, and very political, establishing the city as a virtual “Gay Mecca.”
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07/25/2008
Views: 1262 |
Spotlight on Gay Hawaii 2008
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Each year, the "Aloha State" welcomes millions of visitors from all over the world. Some even come to Hawaii on vacation and decide to stay after realizing the isolated islands have more to offer than a temporary escape. From beaches to nightlife, local foods to the generous doses of sunny skies, Hawaii offers the GLBT community a unique variety of activities that will have them coming back for more, if not staying altogether!
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07/25/2008
Views: 1208 |
Travel Industry in the Gay Market
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As the GLBT market has grown and developed over the past 30 years, it’s been the travel industry which has embraced and been at the forefront in marketing to the gay & lesbian community. The world of Gay & Lesbian Travel is the most diverse and mature. There are companies dedicated exclusively to gay travel marketing and business associations solely for the world of gay travel.
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07/25/2008
Views: 1872 |
Spotlight on Gay Dallas 2008
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Everything is Bigger in Texas! At least that's how the saying goes, and in Dallas' gay & lesbian community, they couldn't be more right. The city has the largest gay population in the state of Texas with approximately 120,000 GLBT residents. Dallas also boasts the largest gay & lesbian church in the world, the Cathedral of Hope, with over 30,000 national members.
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