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Social Network Marketing Tutorials, Courses and Education Tools

A Complete Social Network HOW-TO GUIDE for only $195
Learn to master the world of Social Networking and unlock this marketing potential for your business!

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Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.

  1. Building Your Web 2.0 Business Presence
    • Facebook fan page
    • LinkedIn Group
    • Twitter Profile
    • Discuss the power of branding in the small square icon image
  2. Content Tools for your Web 2.0 Business Presence
    • Blog for the written word and integrated into Facebook, Twitter and LinkedIn
      • How to choose a blog software (Wordpress, Blogspot or Tumblr)
      • What to blog about - story to tell for your business
      • Examples for destination marketing
      • Commenting, labels and tags
    • Status Updates and Twitter
      • Discuss hash tags, @ symbols, etc.
    • Photos added to Flickr and integrated into Facebook, Twitter and blog
    • Video added to YouTube and integrated into Facebook
  3. How these basic social networking tools work together
    • Describe how the blog integrates with Facebook and Twitter
    • Linking Facebook fan page to Twitter
    • These social media sites (touch points) need an audience
    • Measuring this audience using Bit.ly
  4. Managing and promoting events in social networking
  5. Facebook News Feed
    • Facebook's news feed and the viral nature of reaching "friends of friends"
    • The basic posting of a link
    • Photos and events most viral components of Facebook news feed
    • Tricks for getting people to tag themselves in photos
    • Discuss viral nature of likes, comments and shares
      • Discuss managing comments as customer relationship management
  6. Messaging and direct communication tools in social networks
  7. Social network marketing and search
    • How is Facebook content searched
    • Every element should link back to each other
    • How is Twitter content searched (trends, OneRiot.com, Google's new search)
    • Social network marketing and search engine optimization (SEO)
  8. Facebook advertising - how to
  9. Other social networks (automated ones including Plaxo and FriendFeed)
    • How to connect social media content in these sites
    • Tricks for adding connections/fans/followers
    • Using sites such as retaggr.com and unhub.com
  10. Other social networks (manual)
    • Discuss how each niche community has a few key social networks worth looking at, i.e., Yelp.com, TripAdvisor.com, Ning.com sites, TripWolf.com, etc.
  11. Putting Twitter To Use For Your Company
    • 3rd party programs and how they can help maximize Twitter marketing effectiveness
      • TweetDeck
      • Seesmic
      • HootSuite
    • The power of the ReTweet
      • Why should you ReTweet other Twitter postings?
      • Why should your goal to be to have your Twitter postings ReTweeted?
  12. Other social networks useful for content
    • Digg - great tool for expanding the reach of articles written by your organization
    • Delicious - bookmark articles relevant to your industry. Great tool to use as a "thought leader" in your field; also has RSS feed for integration into other sites and to set up to Twitter automatically.
    • Google Reader - handy tool to highlight key articles you may like as well, similar in scope to Delicious
  13. How to make your website's content maximized for social networking tools
    • Code for thumbnail image preferences and RSS feed automation
    • Various methods of adding share buttons to a site
    • Making it quick and easy to find and join your various social networking sites
  14. Measuring Social Network Marketing ROI
    • Facebook Insights
    • Twitter's companion site, bit.ly
  15. Tips and Tricks
    • Using Ping.fm for status updates
    • Using Posterous.com for larger content updates
    • Including custom HTML in your Facebook fan page
    • Commenting on blog postings, Facebook postings and LinkedIn discussions related to your industry
  16. Twitter strategies
  17. Mobile social network marketing (includes Facebook mobile as well as Google Buzz; Mobile only tools include Loopt.com and FourSquare.com).


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Purchase this guide in PDF format for $195.

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