PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

 
 
Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
 
Together with...
 
Interpersonal Marketing
Merging PR, Advertising & Social Media
 
 
Pink Banana Media - Interpersonal Marketing Partners


Definitions:
  • Editorial - the publication/website writes the article using one of their writers. The client does not have the authority to change or edit the article.
  • Native Advertising/Advertorial - the publication/website accepts an article pre-written by a Pink Banana Media and/or client author, to be run within the publication's website with their other articles and content, but clearly marked as Advertorial.


As we enter 2017, we have time to reflect on what has worked well and what needs to be improved. We continue to analyze both our successes and challenges as we continue to develop cutting-edge strategies for companies seeking to reach the online LGBT market.

What has emerged as the winner, hands down, is the concept of Interpersonal Marketing. We've had a chance to refine and improve the strategic direction during the past 12 months. Social media has had overwhelming success as one of the strongest ways to reach any niche audience online, and our approach starts with content first. We help develop a company's "story" and then we build a content marketing strategy from there. This has proven incredibly powerful in becoming the cornerstone of a successful overall marketing plan. It incorporates social media outreach, mobile and e-mail marketing and website advertising to reach gays & lesbians wherever they spend their online time.

After having attended the CMI Tourism and Hospitality Conference in Fort Lauderdale recently, one of their research takeaways was that the #1 source for influencing gay & lesbian travel destinations was written articles, both online and in print. This spanned many demographics including both gay men and lesbians, as well as both the older LGBT population and LGBT Millennials. It has been proven once again with this research that a strategic, cutting-edge marketing mix starts with innovative and original content (including articles, blog entries, photos with text, etc.). Both online and print advertising propels this message forward, with email and mobile marketing rounding out the top ten in this study. Thus, the best strategic direction to remain relevant in the LGBT "mindshare" is to include these marketing mix elements with content taking the lead.

When writing content, we recommend shying away from advertorials. Actual articles written by qualified and proven LGBT journalists are more valuable. These journalists have considerable experience writing from LGBT publications and websites and give a strong legitimacy to the content.

So where do we go from here? We are extremely excited to take this model global in 2014, teaming up with key LGBT media partners to bring these Interpersonal Marketing techniques and strategies to a wider audience. These are LGBT media partners with a strong interactive presence, whether through websites or social media. We pride ourselves on working with media partners who really understand that 360-degree marketing and Interpersonal Marketing are one and the same. These people and entities use content as the cornerstone of an effective marketing campaign and they produce real results for companies wishing to stay ahead of the pack. They have a mobile presence, databases of consumers and have evolved with the ever-changing landscape of digital media. They will be instrumental in positioning our clients ahead of their competitors in 2014.


Interpersonal Marketing Partners (National)

1. Edge Media

The definitive digital destination for the Gay, Lesbian, Bisexual & Transgender community. EDGE is an industry-leading news hub that engages millions of hip, affluent, trendsetting consumers in targeted metropolitan areas via comprehensive platforms.

Interpersonal Marketing Opportunities:

  1. Basic Offer:
    • Article written by Edge Media writer, posted on EDGE Media's website
    • Article promoted via EDGE Media's Facebook and Twitter accounts
    • 10,000 banner ad impressions (728x90 and 300x250)
    • 5,000 e-mail newsletter banner ad impressions
    Contact Us for quote

  2. Premium Offer:
    • Article written by Edge Media writer, posted on EDGE Media's website
    • Article promoted via EDGE Media's Facebook and Twitter accounts 2 TIMES
    • 10,000 banner ad impressions (728x90 and 300x250)
    • 10,000 e-mail newsletter banner ad impressions
    • Article posted on EDGE Media's MOBILE and TABLET platforms
    Contact Us for quote
 

2. CurveMag.com

"PRINT, DIGITAL, SOCIAL & INTERACTIVE MEDIA
   targeting Lesbian & Bisexual women in North America and Australia"

Interpersonal Marketing Opportunities:

  • Article written by Curve Magazine writer, posted on CurveMag.com website
  • Article promoted via Curve Magazine's Facebook, Google+ and Twitter accounts
  • 10,000 banner ad impressions (728x90 and 300x250)
  • Article promoted via e-mail newsletter, with 100x100px thumbnail and descriptive text
  • Article posted on Curve Magazine's iPad TABLET platform
Contact Us for quote
 

3. Compete Magazine

From the hottest interviews, sexiest photo shoots, and game-day coverage to health and fitness tips, Compete Magazine, offers something fresh and unique for everyone. Each issue of Compete Magazine is richly designed and packed with a slew of exceptional features and columns. Throughout the year our readers are entertained by special features, such as our widely popular Swimsuit Issue and Athlete of the Year Award. As the first and only Diversity/LGBT sports magazine, Compete Magazine offers you the only opportunity to reach our targeted audience of affluent readers.

Interpersonal Marketing Opportunities:

  • Article written by Compete Magazine writer, posted on CompeteMag.com website
  • Article promoted via Compete Magazine's Facebook, Google+ and Twitter accounts
  • 10,000 banner ad impressions (728x90 and 300x250)
  • Article promoted via e-mail newsletter, with 100x100px thumbnail and descriptive text
  • Article posted on Compete Magazine's iPad TABLET platform
Contact Us for quote
 

4. StandUp Magazine

StandUp Magazine features the best in sports culture: the role models who make a difference in their games and in their communities, too. Focused on the positive stories around professional, collegiate and community sports, StandUp Magazine reaches mainstream sports fans, professional athletes, cultural influencers, and LGBT athletes and community leaders.

Interpersonal Marketing Opportunities:

  • Article written by Stand Up Magazine writer, posted on StandUp-Magazine.com website
  • Article promoted via Stand Up Magazine's Facebook, Google+ and Twitter accounts
  • 10,000 banner ad impressions (728x90 and 300x250)
  • Article promoted via e-mail newsletter, with 100x100px thumbnail and descriptive text
  • Article posted on Stand Up Magazine's iPad TABLET platform
Contact Us for quote
 

Interpersonal Marketing Partners (Regional)

1. ChicagoPride.com

Love Chicago Everday

Interpersonal Marketing Opportunities:

  1. Basic Offer:
    • Article written by GoPride Networks writer, posted on ChicagoPride.com
    • Article promoted via GoPride Networks Chicago Facebook account
         (11.5k followers on https://www.facebook.com/ChicagoPridecom)
    • Article promoted via GoPride Networks National Twitter account
         (12.9k followers on http://twitter.com/gopride)
    • Article displayed via GoPride Networks Chicago mobile and tablet websites
    • Article teaser inclusion on 70,000 e-mail newsletter distribution
    • On website: 20,000 banner ad impressions (300x250)
    Contact Us for quote

  2. Premium Offer:
    • Article written by GoPride Networks writer, posted on all GoPride Network websites
    • Article promoted via GoPride Networks Chicago and National GoPride Facebook accounts
    • Article promoted via GoPride Networks National Twitter account 2x
    • Article displayed via GoPride Networks National mobile and tablet websites
    • Article teaser inclusion on 70,000 e-mail newsletter distribution for two weeks (one per week)
    • On website: 150,000 banner ad impressions (300x250)
    Contact Us for quote
 

2. MyCastro.com

"THE PREMIERE WEBSITE FEATURING SAN FRANCISCO'S LGBT/CASTRO COMMUNITY"
   Connect, Chat, Read News, and Gather Information You Want to Use.

Interpersonal Marketing Opportunities:

  • Article written by Mycastro.com staff writer, featured on Mycastro.com website
  • Article promoted via Mycastro.com's Facebook and Twitter pages, 4 times over 90-day period
  • 3 Month Leaderboard banner + Sidebar featured on ALL our pages (1170x150 and 370x450)
       (10,000 ad impressions minimum)
  • Article promoted via e-mail newsletter, with 350x350 ad banner, includes descriptive text and click-thru to website, 2 times over 90-day period
  • Premium Business Listing for 1 year in the business category of choice with Image, descriptive text, map, and click-thru to website
Contact Us for quote
 

3. Out Smart Magazine

Houston's Gay and Lesbian Media Choice!

Interpersonal Marketing Opportunities:

  • Article written by Out Smart Magazine writer, posted on OutSmartMagazine.com website
  • Article promoted via Out Smart Magazine's Facebook and Twitter accounts
  • 10,000 banner ad impressions (728x90 and 300x250)
  • Article promoted via e-mail newsletter, with thumbnail and descriptive text
Contact Us for quote
 

Supporting Information



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Pink Banana Media 8391 Beverly Blvd #318 Los Angeles, CA 90048 | (323) 963-3653 |