PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

 
 
Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
 
Together with...
 
Interpersonal Marketing
Merging PR, Advertising & Social Media
 
 
LGBT Business to Business

HOME | Markets | LGBT Business to Business

There are a variety of ways in which we can market to the LGBT Business-to-Business community online.

On the programmatic ad exchange, we're able to target a wide variety of characteristics unique to the world of Business-to-Business, including company size, industries, company roles and decision makers, as well as business entrepreneurs and new business start-ups. We're able to layer these data selects onto LGBT websites on the programmatic ad exchange, targeting the LGBT community's Business-to-Business market and geo-targeting this campaign to just those regions that are right for you, reaching your target market more directly than ever before.

Utilizing Oracle BlueKai's powerful Audience Data Marketplace, as well as other data sources including Datonics, Lotame, Epsilon, Nielsen, Dun & Bradstreet and Experian, we now have the ability to deliver a connection between a "real world" audience and that same audience using the Internet, by cross-referencing the world of "big data" with Internet web surfers who've allowed themselves to be tracked.
For more information and a deeper understanding of this data marketplace, view the Oracle BlueKai information sheet.

These ads can be geo-targeted, so that we're able to do targeted advertising as seen in the following examples:

  1. Targeting Small Business owners on LGBT websites in the DC area
  2. Targeting New Business owners on LGBT websites in the US Northeast
  3. Targeting Information Technology decision makers on LGBT websites nationwide

We put these examples together just to illustrate a sampling of what we can offer. We are able to monitor these campaigns and custom tailor them to focus on just what is working, removing those placements that are under-performing.

In addition, there are strong LGBT Business communities on social media, and the hashtag #LGBTBiz is quite strong, being utilized by the NGLCC and other LGBT Business resources online. We're able to tap into these online conversations on your company's behalf, sharing your social media posts and photos with these groups on Facebook, LinkedIn, Google Plus, etc., as well as including your company in those articles and posts found on Twitter and Instagram utilizing the #LGBTBiz hashtag.

Looking to advertise to this target LGBT audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.

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Pink Banana Media is a
Certified LGBT Business Enterprise

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Pink Banana Media 8391 Beverly Blvd #318 Los Angeles, CA 90048 | (323) 963-3653 |