LGBTQ Destination, Travel & Tourism Marketing

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Leverage the Power of Social Relationships
Offices in New York and Los Angeles

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HOME | Markets | LGBTQ Destination, Travel & Tourism Marketing

For destinations, we have a variety of marketing programs we've developed over the years.

For the first time, we can automatically target LGBTQ travelers who have already
expressed an interest in traveling to YOUR DESTINATION... now that's a warm lead!

With so many world-class destinations marketing themselves to the LGBTQ traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:

  1. Targeted, Programmatic Advertising - reach your destination's LGBTQ traveler using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and social media newsfeeds (Facebook, Twitter, Instagram & LinkedIn). Specifically, we can hyper-target an LGBTQ traveler who has shown a specific interest in YOUR destination, or perhaps in similar cruises, hotel chains, restaurants or attractions.

  2. Social Media, including LGBTQ Travel Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to your destination and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBTQ media and individuals who can help destinations spread the word as well.

  3. User-Generated Content (UGC) campaign - We curate, engage with and share THE BEST in LGBTQ conversations (photos, videos and blog posts) by others traveling in your destination. Other content we engage with are from those attending a local Pride festival or other event of LGBTQ interest in your region.
    By engaging and sharing with these LGBTQ travelers online, we put you and your destination at the center of these conversations, increasing your destination's brand awareness, social media followers, click-throughs to your website and overall engagement with your social media posts.

To view a variety of travel-themed case studies, take a look at some of the client work presented here.


Interested in pursuing all or part of this destination marketing program and strategy? Call us at (323) 963-3653 or contact us here to get started.



#ILoveGay Twitter 360° Network
Featuring our Strategy & Focus on LGBTQ and LGBTQ-friendly Travel

Do you have a travel-themed product or service that you'd like to promote to those in the LGBTQ community who have shown an interest in travel online? Let us help you spread the word and increase your organization's online visibility at the same time! Using our #ILoveGay Twitter 360° Network, we're able to bring your message to one of the strongest LGBTQ travel audiences online today, broadcasting your message via our primary Twitter profile in your niche market, @ILoveLGBTTravel. We will also broadcast your message based upon WHERE your business may be focused on at the moment, such as @ILoveGayNYC, @ILoveGayLA or @ILoveGayLondon.

For more specific information on how this program and campaign works, check out our in-depth description here, as well as our market opportunities here. For a little Twitter 101, take a look at this article, as well as our welcome article here.


More In-Depth Info



Supporting Information





LGBTQ Influencers

We have put together a number of online advertising campaigns that have included LGBTQ Influencers and Bloggers as part of our social media outreach. We have currently teamed up with the following LGBTQ influencers, to help businesses such as yours include these cutting-edge LGBTQ New Media in your current online marketing strategy.


Josh Rimer

        


Borja

The Gay Explorer
  
Exploring the world in a white t-shirt - Travel | Luxury | Hotels
#TheGayExplorer
 

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Supporting Market Research






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