LGBT Social Media Marketing
|E-Mail Newsletter - May 25, 2013|
|:: Updated LGBT Social Media Presentation for 2012 ::|
Our Social Media and Web 2.0 presentation, showing companies how to best reach the LGBT community online using blogs, photos and videos and then distributing that content far and wide through Facebook, Twitter and more, has now been overhauled for 2012.
Some of the major updates include a stronger focus on smartphone and mobile technologies, as our latest analysis of client websites shows that over 1/3 of their website traffic now comes from smartphones including iPhones, iPads, Android-based phones, Blackberries and the new Windows 7 phones. For those of you that saw our previous 2.0 presentation, hopefully you recall when we suggested you focus your energy on getting mobile optimized? In addition, more companies are uploading content, including photos and videos, as a daily part of their social media outreach. In one click, content can be added to Facebook, Twitter, Flickr, YouTube, Tumblr, and Instagram, creating a more timely set of updates in today's world that has become used to instantaneous access to information and where today's news truly becomes yesterday's news in less than 24 hours.
Another major update has been the inclusion of Klout's influencer scores as part of a company's media mix. We've gone from website publishers being new media in the late 90's to bloggers becoming new media in the 2000's. Today, social media and individuals focused on specific industries and topics, with a large following and incorporating their own unique voice and mix to their social media updates, have become as important, if not more, in comparison to the traditional publishers of yesteryear, including website publishers and bloggers.
Advertising, marketing and PR, are merging into one. A company's message is often written not only as a traditional press release, but also in a blog format, with less formality and more of a direct connection to a company's target audience. The blog format, along with photos and videos, can then be distributed far and wide, through a company's own social media network, as well as with key influencers and partners in that company's target market. These partners include websites, publications and blogs, and the content can be distributed as both advertorial, or rewritten and included as original content.
Together, a company's social media network, their Twitter ReTweets, their Facebook comments, shares and likes, their shares and +1s on Google Plus, their photos on Flickr or Instagram, their videos on YouTube or Vimeo, their Klout's influencers and their website and blog partners, constitute a new and ever-evolving marketing mix for 2012.
Seminar Slides in PDF Format: http://dl.dropbox.com/u/2329765/PBM-SocialMedia2012.pdf
|:: 2012 LGBT Marketing Conference in New York The Best Yet ::|
Our recent 2012 LGBT Marketing Conference, in partnership with Community Marketing and held on May 18, 2012 at the Eventi Hotel in New York City was the best yet... going into its 6th year for 2013, it can only continue to expand and grow from there.
Click Here For More
|:: Some Recent Client Updates ::|
Direct Male: Direct Male started in 1992 and is the pioneer in the affinity and niche marketing arena, connecting you, the gay male consumer, to companies that want to do business with you. Way back then they were distributing award-winning card packs of promotional advertising material sealed in a foil wrapper to tens of thousands of gay male households through the U.S. Postal Service. We’re sure a lot of you remember them then, wrapped in layers of luscious black and gold. What can we say? It was the ‘90s.|
For 10 years, it was their goal to provide quality products and services to gay men from companies that covet your business. That is true still today. They are still rooted in the heart of Dupont Circle, Washington D.C., they’ve polished their look and equipped themselves to enter this digital age with the same passion and conviction (and some of the same people too).
Now, they are positioned to deliver what you want – bigger, better, faster and decidedly more.
Welcome (back) to Direct Male.
Have a product or service Direct Male® members need to have? Want to find more loyal customers? Want to increase you bottom line?
Ask Tammy Manners: With her upcoming book launch, Pink Banana Media has been hired to help get the word out and acquaint our LGBT community far and wide with Miss Tammy Manners. With the marketing campaign focusing on awareness of her website, we have successfully doubled the traffic to her site and helped build a substantial membership/e-mail database to be ready when the book launches this summer.
A prim and proper gal. Elegant, glib and regal; Tammy has a knack to giving timely advice on all of life's pressing problems. An author, playwright, singer, actress, and mentor, if you're looking for tips on proper etiquette & manners, just Ask Tammy!
|:: Gay Market Report 2013 ::|
Las Vegas has long been known as "The Entertainment Capital of the World," but these days this desert destination boasts much more than strippers and Cher concerts - especially for both its growing LGBT community, as well as for those traveling to Las Vegas for pleasure, for business… or both.|
Click Here For Full Las Vegas Report
Themes - Marriage & Weddings: Making news around the globe, the legal rights and recognition of gays & lesbians is becoming manifested in the definition of marriage. More and more companies and communities across the US are recognizing the union of two gay men or women in terms of civil unions or domestic partnerships, granting them the same basic rights as heterosexual married couples.
Order your advanced copy of the 2013 Gay Market Report today.
|:: Online Resources ::|
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