PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

 
 
Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
 
Together with...
 
Interpersonal Marketing
Merging PR, Advertising & Social Media
 
 
#ILoveGay Twitter 360° Network Package


Interactive Storytelling in 140 characters or less...
Tap into the strength of social media and LGBTQ Influencers!

Does your organization want to maximize their visibility during a key LGBTQ event in your region or industry?
Is your organization producing an event, such as a theatrical release,
a Broadway production or perhaps a new product launch?

We bring together more traditional marketing such as banner ads, e-mail and PR, and merge that with the power of social media and #hashtag marketing.

What Pink Banana Media does is bring together the conversations and relevant content related to your LGBT/LGBT-friendly business, where we participate in and become an active part of these social media conversations out where they are happening live, in real-time on Facebook, Twitter, Instagram, etc. As a business, we are participating in these conversations, identifying which individuals and brands are strongest in this specific niche market relevant to your business, as well as determining who are the bloggers, vloggers, influencers and various video content creators dominant in this space. Our intent and our goal is to interact with, work with and leverage their activity and user-generated content for your campaign.



Our program includes:

PART 1: Monitoring the primary event hashtag...
Such as #IGLTA2017, #NGLCC17 or #SFPride, engaging with some of the top Tweets by commenting, liking and ReTweeting every hour on the hour. As an event partner, we would monitor and prioritize your organization's Tweets to engage with during the event.

PART 2: We have a team on the ground...
Ranging from 1-5 individuals, who are capturing photos, video and other content and posting on Twitter and Instagram, using primary event hashtag, as well as hashtags related to event, such as #GayMiami or #Pride2017. As an event partner, our LGBTQ influencers would ensure they were prioritizing your organization when capturing content, including photos of your team, your booth, or perhaps your company's float in a parade during the event.
  - View More about our LGBTQ Influencers





PART 3: We monitor the Internet for articles, blogs and videos related to the event...
Sharing this content via our #ILoveGay network, including Twitter, Tumblr, Google Plus, LinkedIn and Facebook. Posts are social media optimized, including all relevant hashtags, as well as connecting the post to the subject of the article, blog or video (including individuals and organizations, such as @mattskal, @ComcastCA or @VisitLaguna). As an event partner, we would monitor and prioritize your organzation's content for inclusion in our posts during the event.


#ILoveGay Twitter 360° Network


PART 4: Post-event, we create a wrap-up, summary article about the event...
Including the top social media posts from our team on Facebook, Twitter, YouTube and Instagram, embedded in the article. As an event partner, we would include your content as embedded social media posts, as well as discuss your organization in the article and include a link to your organization's website. This article would be distributed via our #ILoveGay network, including Twitter, Tumblr, Google Plus, LinkedIn and Facebook, and would be posted on relevant Facebook groups, as well as promoted as a boosted post on Facebook and Twitter, targeting the specific audience relevant to the event and to your organization (i.e., targeting LGBTQ travelers who have shown an interest in theatre, or perhaps travel to New York City). This boosted post/advertising content promotion would last for a period of 30 days from the date the article was completed (estimated 7-10 days post-event).
  - View Previous Post-Event Summaries


Become an event partner for $950
Contact Us Here for more information or to sign up!

  - To Get Started, Pay Online Here


Supporting Links:


Estimated impressions and reach for Pink Banana Media outreach summarized above
 ViewsClicksCTR
Facebook & Twitter Ads100,0001,0001.0%
ILoveGay Twitter 360°100,0001,5001.5%

 ImpressionsEngagementER
Facebook & Twitter Ads100,0005,0005.0%
ILoveGay Twitter 360°100,0003,7503.5%
     *Engagement: Likes, Comments and Shares / ER = Engagement Rate


Audience Size
Social Media Reach from our Top 10 social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkBananaWorld and @LGBTPinkieB) is now over 75,000+ followers on Twitter, Facebook and Instagram combined.

  • Twitter: 45,000+ followers
  • Facebook: 25,000+ followers
  • Instagram: 4,500+ followers

Our Pink Banana Media Business-to-Business network has this additional coverage:

  • LinkedIn followers: 14,000+ followers
  • LinkedIn group: 3,000+ members
  • E-Mail List: 16,500+ (maintained with MailChimp.com)

Website Traffic & Demographics:

  • ILoveGay.net: 5,000 visitors per month / 75% US-based traffic, 15% UK, 10% global
  • ILoveGayTravel.com: 3,500 visitors per month / 65% US-based traffic, 15% UK, 20% global


Events We're Attending
The following is a list of events this #ILoveGay Twitter 360° Network Marketing Package is available for.

  • Javitz Center LGBT Expo in NYC (Sep 9&10, 2017)
  • WTM in London (Nov 2017)
  • ITB in Berlin (Mar 2018)
  • NGLCC in Philadelphia (Aug 2018)
  • IGLTA in Toronto (May 2018)




OPTION 1: Your organization's physical presence highlighted
If your organization has a physical presence at the event, such as a booth, we'll make sure to let our audience know, encouraging them to go to your booth and perhaps take a photo there, posting and hashtagging with the event hashtag, related hashtags and tagging you and your organization in the post. Attendees can also be encouraged to engage with your team and your booth by picking up a prize, booth giveaway and/or entering to win a contest being promoted at your booth.
Additional cost: $500

OPTION 2: Contest / Sweepstakes / Giveaway
We can encourage attendees to post a photo(s) that includes your organization in some creative way, with a cash prize or valuable giveaway awarded to the best post (free night hotel stay, dinner, introductory service offered by your company, etc.) We would manage the contest on your organization's behalf.
Additional cost: $750

OPTION 3: Promoting your organization 30 DAYS PRIOR to event
We would promote your organization and its upcoming presence and involvement with a specific event, tapping into our content marketing strategy that would include a campaign with a blog post/article, and could include video and photos as well. This campaign would be promoted via the #ILoveGay Network, as well as posted on Facebook, using some of their latest hyper-targeting techniques to reach your perfect LGBTQ demographic.
Estimated cost range: $1,500 - 5,000
  - Contact Us Here


BASIC PACKAGE
If sponsoring is more than you're ready for at this time, we can offer you a single ReTweet of YOUR SELECTED CONTENT from a minimum of two of our primary #ILoveGay Twitter 360° Network accounts for $95.
  - To Get Started, Pay Online Here
  - Or purchase 5 ReTweets at a discounted rate of $295.

DESTINATION MARKETING
Are you a destination? We have a package for you - Contact Us Here for more information.
  - EXAMPLE: VisitLaguna.com & Orange County Pride


Become an event partner for $950
Contact Us Here for more information or to sign up!

  - To Get Started, Pay Online Here




For more information, go to:

Only with PinkBananaMedia.com do we show you how to leverage the power of the individual to promote your brand with our state-of-the art interpersonal marketing techniques.

 
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Pink Banana Media is a
Certified LGBT Business Enterprise

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Pink Banana Media 8391 Beverly Blvd #318 Los Angeles, CA 90048 | (323) 963-3653 |