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We help you get started and on your way to Social Network Marketing in one month
Entry level price: $995 / Complete Deluxe Package: $1,750
Learn to master the world of Social Networking and unlock this marketing potential for your business!
Purchase Here
What we do is get you started on a path to social network marketing success. The following is a snapshot of what our company sees as the best overall strategy and formula for social network marketing at this moment in time. In 6 months from now, perhaps this strategy will change a bit, but overall, we believe this strategy does better than the old 80/20 rule of reaching 80% of your audience with a minimum of effort... we believe it's getting closer to 90/10 now!
NOTE: we have two packages we're offering. The Entry Level Package at $995 for one month, and our Deluxe Package at $1,750 for two months of social network marketing consulting. Everything listed below is offered in our deluxe package. All items in BLUE are what we offer in our entry level package.
Level 1: Setting Up Your Accounts (Your Content Tools and First Touch Points)
- Laying the groundwork: your social network identity
- Deciding which path to take and which strategy to follow - should you blog?
- Setting up a blog (Google's BlogSpot.com, Wordpress.com and Tumblr.com, just to name a few options)
- set up a Flickr or Picasa photo account (multimedia sharing)
- set up Twitter account and start by going through the followers list of people you know... you'll find others you know to get this all started.
- set up Facebook business/fan page
Level 2: Integration
- Are you on Plaxo? LinkedIn?
- Use Twitterfeed to integrate your blog to Twitter
- Integrate your Facebook fan page's status updates to Twitter
- Integrate blog into Facebook, Plaxo and your Linkedin group
- Do you use Retaggr.com and/or Unhub.com? Friendfeed.com?
- Why use Ping.fm - Twitter is not just status updates
- Discussion on posting links on Facebook, Delicious.com, Digg.com and Google Reader. It's important to highlight other stories that are relevant in theme to your business, i.e., positioning you to become a leader in directing your followers to content that is specific to your industry. Avoid just grabbing hot headlines and sharing on these sites and on Facebook.
Level 3: Case Study Examples
Several step-by-step examples of how the accounts set up above can now work for you
- Blog example
- Showing advanced places for manual integration including LinkedIn groups, Ning.com, etc.
- Are you a bar or restaurant? Do you work with Yelp.com?
- Are you a hotel? Do you work with TripAdvisor.com?
- Blog and Photo example
- Utilizing Tweetphoto and Twitpic examples
Level 4: Twitter Strategies
- Discussions on Tweetdeck.com and Seesmic.com, showing how they integrate with Twitpic and Bit.ly
- Discussions on Tweetphoto.com and how to integrate photos to Twitter
- Discussions on Power Twitter programs such as Hootsuite and more.
- Discussions on ReTweeting, Tweet Replies, etc.
(like Delicious and Digg, it's important to ReTweet those items that are specifically relevant to your business. Many novice Tweeters are ReTweeting things that are way to general, i.e., gay news headlines for a gay hotel or general gay travel headlines for a very specific niche travel company)
- Discussion on Tweetmeme.com and OneRiot.com
Level 5: Advanced Strategies
Facebook advertising; online video; strategies for adding connections and widening your net
- Setup of Facebook advertising
(additional cost; payment for performance - Cost-Per-Click model (CPC))
Our recommendation would be that this ad would point users to your Facebook fan page, not directly to your website. This strategy allows us to really build out your social media presence and bring these new users on board in a way that allows you to best market to them directly in Facebook, rather than focusing on building up your e-mail list. Your Facebook fans are your new e-mail list of 2010.
- Following steps above and including Online Video using Youtube and Facebook
- Online video marketing examples
- Discussion on how video integrates with Twitter
- Discussion on how Twitter connections can be used for Friendfeed.com, Linkedin for TripIt.com, etc.
- Should you do your own Ning.com site?
We believe that with this formula, you’ll be hitting 90% of your potential audience with a minimum of effort, and that this effort will soon become your top marketing activity and your #1 source of business. This formula/strategy will also significantly improve your website’s positioning in Google and Bing and will become a cornerstone in your search engine optimization (SEO) as well.
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