#ILoveGay Package

Reach the LGBTQ+ Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

Learn More

Our Work Flow

Our primary LGBTQ marketing services fall into the following prioritization and work flow.
Clients typically begin with Level 1 services and grow from there, moving up to Level 2-4.




Small Business Entry-Level Opportunities
We have a few opportunities highlighted below,
which summarize some of our entry-level programs you can start with us today!

Targeting an LGBTQ audience that has shown an interest in YOUR business category and/or region.


Campaigns starting at $500 per month.
Contact Us For More Info

For more information on our offer above, take a look at:
www.pinkmedia.lgbt/brochureSHORT/

The brochure above also estimates performance based on a $500 ad buy
across all platforms, including social media, e-mail and banner ads.


Corporate Partner Opportunities
(Click Here)




Supporting Links:


Estimated impressions and reach for Pink Media / #ILoveGay outreach
 ViewsClicksCTR
E-Mail Campaign10,0002002.0%
Banner Ads50,0002500.5%
Facebook & Twitter Ads20,0004002.0%
ILoveGay Twitter 360°30,0004501.5%

 ImpressionsEngagementER
Facebook & Twitter Ads20,0001,0005.0%
ILoveGay Twitter 360°20,0007503.5%
     *Engagement: Likes, Comments and Shares / ER = Engagement Rate
     *Estimate is for a $500 monthly investment in each line item above


Recent Video campaign performance
 PlatformAmountVideo ViewsCost per 1,000 video viewsImpressionsCPM
Twitter$1007,353$1317,870$6
Facebook/Instagram$1002,570$3912,347$8
YouTube$1001,836$5477,103$1



Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 530,000+ followers on Twitter, Facebook and Instagram combined.

  • Twitter: 500,000+ followers
  • Facebook: 25,000+ followers
  • Instagram: 5,000+ followers

Two of our more recent campaigns based on this strategy had the following performance on Facebook and Twitter:
Campaign #1:

  • Impressions on Facebook (including Instagram targeting): 189,567
  • Engagement: 7,963
  • Engagement Rate: 4.2%
  • Link Clicks: 4,508
  • Cost: $0.27 per click

  • Impressions on Twitter: 59,504
  • Engagement: 3,105
  • Engagement Rate: 5.2%
  • Link Clicks: 921
  • Cost: $0.38 per click

Campaign #2:

  • Impressions (including Instagram targeting): 21,612
  • Reach: 12,860
  • Link Clicks: 624
  • Click Through Rate: 2.88%
  • Comments: 22
  • Shares: 29
  • Engagement: 675
  • Engagement Rate: 3.12%
  • Basic Demographics: 73% men, 27% women
  • Cost: $0.45 per click

Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.



#ILoveGay Twitter 360° Network


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