#ILoveGay Article/Blog Post
Keep your social media messaging alive 24/7, 365 days per year
Designed to prolong the effectiveness of an LGBTQ+ press fam trip, as well as leverage some of the user-generated content developed by individuals at pride festivals and other events, we're able to keep your brand, your destination and/or your business front and center with an online LGBTQ+ audience looking for your products & services.
What we do is have one of our writers put together an article based upon the social media content created, embedding social media posts from Twitter and Instagram that you select, including content created by LGBTQ+ influencers doing work and posting via their social media networks on your behalf.
This article is posted as a blog post, which will then be indexed by Google and Bing search, providing you and your brand some longer-term, additional coverage and exposure for all of these social media posts done either on your behalf, or that are simply well-aligned with your brand. We will, of course, be sharing this blog post via our #ILoveGay network on Twitter and Facebook as well.
Examples of our work can be seen at www.pinkmedia.lgbt/clients.cfm.
Prices starting at $1,500, including a hyper-targeted, boosted post on Facebook and Twitter.
- Pink Media PR Services
- Pink Media Events Package
- What is the #ILoveGay Twitter 360° Network
- More about the #ILoveGay Twitter 360° Network (PDF)
- Why Twitter? Because it's Infinitely Scaleable!!!
|Estimated impressions and reach for Pink Media / #ILoveGay outreach|
|Facebook & Twitter Ads||20,000||400||2.0%|
|ILoveGay Twitter 360°||30,000||450||1.5%|
|Facebook & Twitter Ads||20,000||1,000||5.0%|
|ILoveGay Twitter 360°||20,000||750||3.5%|
*Engagement: Likes, Comments and Shares / ER = Engagement Rate|
*Estimate is for a $500 monthly investment in each line item above
|Recent Video campaign performance|
|Platform||Amount||Video Views||Cost per 1,000 video views||Impressions||CPM|
Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 650,000+ followers on Twitter, Facebook and Instagram combined.
- Twitter: 600,000+ followers
- Facebook: 25,000+ followers
- Instagram: 5,000+ followers
Two of our more recent campaigns based on this strategy had the following performance on Facebook and Twitter:
- Impressions on Facebook (including Instagram targeting): 189,567
- Engagement: 7,963
- Engagement Rate: 4.2%
- Link Clicks: 4,508
- Cost: $0.27 per click
- Impressions on Twitter: 59,504
- Engagement: 3,105
- Engagement Rate: 5.2%
- Link Clicks: 921
- Cost: $0.38 per click
- Impressions (including Instagram targeting): 21,612
- Reach: 12,860
- Link Clicks: 624
- Click Through Rate: 2.88%
- Comments: 22
- Shares: 29
- Engagement: 675
- Engagement Rate: 3.12%
- Basic Demographics: 73% men, 27% women
- Cost: $0.45 per click
Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.
|#ILoveGay Twitter 360° Network|