PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

 
 
Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
 
Together with...
 
Interpersonal Marketing
Merging PR, Advertising & Social Media
 
 
Entry-Level, Influencer-Related Marketing Programs & Pricing


Hyper-Targeting Your LGBT Demographic


We don't ask your customers to come to us... we take your message TO YOUR CUSTOMER, interacting with them where they engage most, on Twitter, Snapchat, Instagram, Facebook and more.

Opportunities Include Hyper-Targeted Ads Reaching YOUR LGBT Audience,
as well as Social Media Optimization & Outreach

Interactive Storytelling in 140 characters or less...
the "short form" done right leads to "long form" follow through!


We bring together more traditional marketing such as banner ads, e-mail and PR, and merge that with the power of social media and #hashtag marketing.

What Pink Banana Media does is bring together the conversations and relevant content related to your LGBT/LGBT-friendly business, where we participate in and become an active part of these social media conversations out where they are happening live, in real-time on Facebook, Twitter, Instagram, etc. As a business, we are participating in these conversations, identifying which individuals and brands are strongest in this specific niche market relevant to your business, as well as determining who are the bloggers, vloggers, influencers and various video content creators dominant in this space. Our intent and our goal is to interact with, work with and leverage their activity and user-generated content for your campaign.



Our entry-level programs include:

Hyper-Targeting Your LGBT Audience Via E-Mail:
We've had a resurgence in e-mail campaigns here at Pink Banana Media this year... with an LGBT consumer list now up to 250,000 names and growing, we're able to target your audience based on REGION, as well as CATEGORIES such as Travel, Sports Lovers, Foodies, Theatre-lovers and more.
Cost: starting at $300





Destination PSP

     
Products for the Palm Springs Lifestyle
  |   Articles
 
Social+:    Your business will be listed with a 300px x 300px logo, as well as links to your website and top 4 social media profiles, from one of our ILoveGay.LGBT web properties. In addition, we will monitor your social media profiles and comment, like, retweet and share some of your selected posts during the month. We will also give your content (blog postings, articles, photos & videos) preferred consideration when our editors select what content about your business category and/or destination to broadcast via our social media network on a daily basis.
Cost: $99 per month / $999 per year, pre-paid





Social + Content:   In addition to your business being promoted in our Social+ program above, we will also take your selected blog posting or article and promote it via our website and social media network, as outlined in the link below. Highlights of this offer include:

  • Additional exposure on our network of LGBT websites
  • Additional social media outreach to groups and pages on Facebook, LinkedIn and Google Plus related to your business and destination
  • Additional exposure on Twitter and Instagram via our #ILoveGay network of LGBT profiles
  • Monitoring and measuring campaign using reporting tools such as TweetReach.com, Twitter Analytics and Facebook Insights.

Cost: $295 for a one-time, one-week distribution via web and social media




What is our goal with #ILoveGay to Consumers?
To be the Best Hub for all LGBT social conversations related to a specific region or theme.

What is our goal with #ILoveGay to Businesses? To be the Best Brand to work with when targeting the LGBT community online, blending influencer marketing, content marketing and social media, as well as traditional online strategies.

How Do We Do It? We find the right mix of curating, retweeting, and liking content, as well as following Twitter users, while staying "on brand". We promote content, including advertisers', at the social media post level, you know, just like an influencer would ;-)




#ILoveGay Twitter 360° Network:   From your Twitter profile, we would monitor your content DAILY, including artwork, posters, photos, links and videos, and rebroadcast select items through our #ILoveGay network, choosing #ILoveGay profiles specific to your content, such as @ILoveGayTV, @ILoveGayFoodies and @ILoveLGBTTravel, as well as some of our larger profiles including @ILoveGayLGBT. We would also share via #ILoveGay profiles based on the region your content is focused on, such as @ILoveGayLA, @ILoveGayNYC and @ILoveGayLondon.
Cost: starting at $500 per month


#ILoveGay Twitter 360° Network


#ILoveGay Influencer Network





Estimated impressions and reach for Pink Banana Media / #ILoveGay outreach
 ViewsClicksCTR
E-Mail Campaign10,0002002.0%
Banner Ads50,0002500.5%
Facebook & Twitter Ads20,0002001.0%
ILoveGay Twitter 360°20,0003001.5%

 ImpressionsEngagementER
Facebook & Twitter Ads20,0001,0005.0%
ILoveGay Twitter 360°20,0007503.5%
     *Engagement: Likes, Comments and Shares / ER = Engagement Rate
     *Estimate is for a $500 monthly investment in each line item above

Social Media Reach from our Top 10 social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkBananaWorld and @LGBTPinkieB) is now over 75,000+ followers on Twitter, Facebook and Instagram combined.

  • Twitter: 45,000+ followers
  • Facebook: 25,000+ followers
  • Instagram: 4,500+ followers




Entry-Level Facebook & Twitter Targeting:   Offering highly targeted advertising to reach your company's LGBT demographic. In the following example shown below, this targeting selects individuals living in the New York City area, 18-65+, who have shown an interest in Barcelona, Madrid, Ibiza or just Spain in general, AND show an interest in LGBT travel. Layering these interest data sets together allows us to target gays men and/or lesbian women who would like to travel to Spain. This type of targeting allows us to focus on your key demographic like never before.
Costs starting at $500 per month.




Entry-Level Mobile & Banner Ad Targeting:   Offering highly targeted advertising to reach your company's LGBT demographic on mobile apps such as Grindr, Scruff & Hornet, as well as sites including Huffington Post Gay Voices, Gay Star News, Gay Ad Network, Here Media, Q.Digital, Pink.News, Towleroad.com and more.
Costs starting at $500 per month.

For more information, go to:

Only with PinkBananaMedia.com do we show you how to leverage the power of the individual to promote your brand with our state-of-the art interpersonal marketing techniques.

 
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Pink Banana Media is a
Certified LGBT Business Enterprise

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Pink Banana Media 8391 Beverly Blvd #318 Los Angeles, CA 90048 | (323) 963-3653 |