Reach the Gay & Lesbian Community
|Pink Banana Media - LGBT Marketing, Advertising & Social Media PR|
Integrating blogs, photos and videos with social media distribution via LGBT websites,
In today's world, we reach our customers by creating innovative, engaging content that makes people take notice. Long gone are the days when it only took press releases, print ads and email campaigns to reach people. Now it takes much more as our customers cannot escape media, it is literally everywhere and the choices people have to consume advertising are seemingly endless. At Pink Banana Media, we see that more of your customers are choosing to consume media online via social networks more than any other type of website. Searching is now even more social as Google, Bing and Yahoo incorporate Twitter trends and place blogs and Facebook pages very highly within their results. So how does your company get to the top of that list? The key is content and with Pink Banana Media's team of experts, we can get you there. Innovative and engaging content such as blogs, photos and videos can work for you by being shared, liked, commented, re-Tweeted, etc. This is what gives your messaging, products, services - and ultimately, your brand - the power to succeed in today's rapidly changing and evolving marketplace.
Our method is simple. We employ blog technology as our primary content/touch point, distributing your message both directly through our network of LGBT websites, as well as social media links on Facebook, Twitter and more. These blog entries will have direct links to your product/service/event and can include photos and video, both linked and embedded (if you have an existing blog or website posts, we may use those instead). Our social media promotion will include distribution through what we find as the most influential social media fan/business pages and individuals that are directly related to your product/service/event.
Online User Engagement is the top priority. Engaged users are users who read this blog entry then react. They comment on the blog, post it on Twitter and/or Facebook, or write about it on their own blog. These kinds of reactions are important because they dramatically expand a blog entry's reach. If you have 10 readers who read your post but don't react, you'll reach 10 people. If you have 10 readers who post your article on Twitter where they're followed by 100 people, you'll reach 1,000 people. Engagement is desirable for traditional media, but since traditional media's revenue comes from traffic, their focus is on page views and unique visitors. Our focus is on reach!
Lastly, blogs are very search-engine friendly… this blog entry will become a strong part of your company's overall SEO (Search Engine Optimization) strategy for this specific product/service/event.
Two examples of websites within our network, incorporating social media integration with content and online community. Banner advertising opportunities are also available as well.
Our direct network includes GayMonde.com (travel) and GayRelevant.com (lifestyle). Other sites in our network include LesbianNews.com, GayWhistler.com, LGBTNewMedia.com, Navigaytour.com, GoGayFortLauderdale.com, CaliforniaGayChamber.com, GayVegasTravel.com and more, reaching a wide variety of LGBT online consumers interested in entertainment, style, fashion, travel, health, new media and more.
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