PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

Social Network and Web 2.0 Marketing to the LGBT Community


Marketing to the Gay Community on the Internet?
Looking for valuable insights? A competitive edge?

Attend This Gay Market Seminar
Social Network and Web 2.0 Marketing to the LGBT Community

LOCATIONS
New York, NY
Saturday, March 9, 2013 - 12:15 to 1:45 pm
Jacob Javits Convention Center
38th Street & 11th Ave.
In Association with the 20th Original GLBT Expo
Gay Business & Entertainment Expo

No charge - FREE!

Think you’ve seen us before? Think again. We’re offering our fully updated presentation on how to make social media work for your business. Less time will be spent covering the basics of how Facebook, a blog and Twitter work, while more time will be spent on the various ways that integrating these social media networks can maximize your company’s outreach online. Learn how to post on Facebook without making it look like Wall spam; how your business can integrate social media at little or no cost; how to identify conversations you should be interacting with and why; mobile and smartphone strategies; and SMO (Social Media Optimization).

Some of the highlights Pink Banana Media will be presenting include:

  • Paying a nominal advertising cost in order to ensure your business postings reach their widest Facebook audience
  • Understanding some of the latest with LinkedIn's "Endorsements" strategy, and how this compares with Klout.com and other social media sites focused on the concept of "key influencers" in a specific industry. How does understanding who the key influencers in your industry help you to increase your business.
  • Why should you be managing your "circles" on Google Plus and posting your business information updates there as well? How does Google Plus, as well as Facebook, enhance your search engine results on Google and Bing in today's search technology environment?
  • How does all of this tie in to Twitter and why?
  • Social Media Analytics: what can be analyzed by your postings going to Twitter, and how are others using this analysis of "tweets" in order to improve both their business position and their competitive position within their marketplace.
In addition, we'll be covering:
  1. How to post on Facebook without making it look like spam on someone's Facebook Wall
  2. How other LGBT websites are integrating social media and how your business can be a part of that at little or no cost
  3. How to identify those conversations that you should be interacting with and why
  4. Mobile strategies, and why a web app might work better for you than an iPhone app
  5. Smartphone strategies using FourSquare, Facebook Places and more
  6. SMO - Social Media Optimization
  7. SEO - how social media is becoming more and more a part of Search Engine Optimization

PDF Sample Slides from Seminar

Our Speaker

SHORT BIO: Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies large and small over these past 15 years in reaching the LGBT online market through this site and others, he has since sold these sites and is now focused on the more cutting-edge aspects of social networking and Web 2.0 technologies, helping these companies reach this market using some of the more advanced techniques taking hold in the marketing world today, including Facebook, YouTube, blogs and Twitter.

LONGER BIO: Matthew Skallerud, President of Pink Banana Media, began his career in the gay & lesbian marketplace when he founded GayWired.com in May of 1995. He successfully led GayWired.com into becoming one of the premiere gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, he expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few.

Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the LGBT community. Skallerud starts with the basics of banner ads and e-mail, but expands into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients.

His goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis.


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