Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles
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Reach the Gay & Lesbian Community | |
| Search Engine Optimization (SEO) and Social Media Optimization (SMO) |
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By default, our social media activities will work to improve your website's search engine positioning on Google, Bing and Yahoo as well. These and other search engines are incorporating more and more social media in their search results, including Facebook pages, LinkedIn groups and blogs. In addition, these search engines are incorporating Twitter and Facebook status updates as well, selecting those status updates that are shared the most (commented on, liked, retweeted, etc.) and showing those status updates in more and more search results, known as "trends."
Optionally, we can manage your search engine optimization and Google text ads campaigns for you as well. What we would do is ensure your site is search-engine friendly (meta tags and other website elements) and in the case of a Flash-based site, work with you to develop non-Flash web pages for search engines to better index, as well as integrate your blog and other social media elements into this non-Flash website. This keeps your search engine-indexed content both relevant and current at the same time, improving your search engine positioning for the long-term. We can also manage your Google text ad campaign as follows. 1) We start with a first set of key words you would want your site to be found with when an online user is entering in their search term query. We set the regional demographics of who the ad is shown to, as well as set the daily budget and maximum CPC at approximately $1.00 per click. 2) We watch the performance of this first set of key words and using Google's AdWords software, add additional key words Google suggests that are related to this first set we selected. 3) We then analyze all of this after about 10 days of the campaign running, fine-tuning each individual key word based on how it's performed (click-through ratio, impressions delivered, etc.), it's position relative to competitive ads running, and it's overall quality score as ranked by Google. Key words that are performing poorly are discontinued and the campaign's final fine-tuning is done after about 2 weeks of analyzing this empirical data provided by Google, allowing each individual campaign to be optimized based on real-world performance. We offer similar services using Facebook Profile Display ads as well, matching profile demographics to your campaign rather than key word search terms. The fundamentals are the same, however, and the combination of Google text ads and Facebook profile display ads are some of the most powerful online marketing tools available today. |
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