PinkBananaMedia.com

Reach the Gay & Lesbian Community
Leverage the Power of Social Relationships
Offices in New York and Los Angeles

 
 
Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
 
Together with...
 
Interpersonal Marketing
Merging PR, Advertising & Social Media
 
 
  The Tools
video | photos | blogs | content | #hashtags
  What is Interpersonal Marketing?
PR | Advertising | Social Media
  How Can Interpersonal Marketing Help You?
 
 
 
 

Using a myriad of online marketing tools, Pink Banana Media leverages the creation of written content to build your company's "Story To Tell" and creates the foundation of your social media marketing strategy. This strategy is enhanced with photos and videos created by you as well as select, user-generated content, to spread your message far and wide.

Utilizing carefully selected #Hashtag Technology, your content is better positioned to be discovered by your target audience.

The goal - get users to Share, Like, Comment and ReTweet your message.

In addition, we utilize first-class ANALYTICS software to MONITOR & MEASURE your marketing campaign's effectivness, looking across all platforms to better understand your audience wherever they may be coming from... social media, e-mail, search, mobile... and we merge that with your website's own analytics. This analysis is imperative to helping companies become more competitive and capture greater market share in today's ever-changing environment.
  - More on our Analytics services...

 

Merging PR, Advertising & Social Media with...
The Power of Individuals, their Interactions and their Relationships!

Interpersonal Marketing takes some of the best of traditional marketing techniques and adapts them to the latest technology, including smartphones and social media. It all starts with the CREATIVE, and from there the DISTRIBUTION of that material. This can then be fine-tuned and MEASURED using an array of reports and tools and then MONITORED and ANALYZED.
  - More on Interpersonal Marketing...

In addition, our company is able to use some of the most state-of-the-art Programmatic Ad Buying Technology available today in order to go beyond content and social media marketing, and target your exact customer demographic via more traditional banner advertising campaigns. This technology taps into the world of Demand-Side Platform (DSP) ad buying through the myriad of ad exchanges that have revolutionized display and banner ad placements in today's ever-changing online environment.
  - More on our LGBT Media Buying services...
  - More on our LGBT Mobile Advertising...

 

We've heard over the last few years about the "360 degree approach to marketing", looking at all of the various marketing channels and touch points and developing a common, unifying creative story to share among each channel. In today's world, we're adding a new dimension to that approach, keeping the various marketing channels and touch points intact, but incorporating an Interpersonal Marketing strategy of content and editorial as part of the marketing mix. We are leveraging the collective power of the individual to share, comment and like this content, spreading your organization's message farther and wider than ever before, while maintaining and increasing your organization's relevance in a socially engaged world.
  - Interpersonal Marketing Strategies & Pricing


Learn more about Interpersonal Marketing and other cutting-edge, LGBT marketing and advertising techniques, at some of the various LGBT Business, Marketing & Technology Conferences coming in 2014/2015.
  - #LGBTBizTech

 
in·ter·per·son·al [ in-ter-pur-suh-nl ]
1.of relationships between people: concerning or involving relationships between people
"Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."
  - Source: Content Marketing Institute
 
 
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