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 Marketing Strategies to Reach the Gay and Lesbian Community
Learn how to reach this powerful, niche market segment
Presented by Laurence Bernstein
According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a new revenue stream for your company… and your traditional marketing approach will not work with this audience.
Laurence Bernstein, founder of BC3 Strategies and author of multiple global marketing studies on the gay and lesbian market segment, has helped numerous major companies develop their marketing strategy to reach this population. He teaches you the keys to successfully attracting this community to your brand and educates you on the needs of this group. You will feel informed, educated, and empowered to develop a compelling marketing strategy to successfully reach the gay and lesbian market segment.
In this webinar, you'll learn how to:
- Determine if your company is well-positioned to attract the gay and lesbian community
- Prepare the business case for pursuing this market segment
- Position your message so it is relevant for this market and leads to action
- Frame your offering to attract this rapidly growing group
- Reach the media as a marketing campaign strategy for this community
As an added bonus, you'll receive Laurence's two white papers on how to effectively market to the gay and lesbian community.
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