There are a variety of ways in which we can market to the QPOC/African-American community.
Be a part of the LGBTQ conversation! Is your LGBTQ Marketing putting YOU and YOUR ORGANIZATION at the CENTER of LGBTQ Conversations online? Let us help AMPLIFY your message to a BROADER LGBTQ online audience, keeping your PRIDE message alive 24/7, 365 days per year!
With so many world-class companies marketing themselves to the LGBTQ QPOC / African-American community today, it's important for some of these organizations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:
Targeted, Programmatic Advertising - reach your company's specific LGBTQ QPOC / African-American demographic using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and social media newsfeeds (Facebook, Twitter, Instagram & LinkedIn). Specifically, we can hyper-target an LGBTQ individual who has shown a specific interest in QPOC / African-American topics, as well as products and services similar to your business.
Social Media, including LGBTQ Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to LGBTQ QPOC / African-American topics and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBTQ media and individuals who can help organization spread the word as well.
User-Generated Content (UGC) campaign - We curate, engage with and share THE BEST in LGBTQ conversations (photos, videos and blog posts) by others focused on QPOC / African-American topics. Other content we engage with are from those attending a local Pride festival or other event of LGBTQ interest in your region or industry as well.
By engaging and sharing with these LGBTQ individuals online, we put you and your organization at the center of these conversations, increasing your company's brand awareness, social media followers, click-throughs to your website and overall engagement with your social media posts..
Ethnicity is not something that can be targeted directly using programmatic advertising technology or social media advertising tools. However, we can target ethnicity indirectly, focusing on targeting user interests and behaviors such as those who follow or have shown interest in Black Entertainment Television, Starz Encore Black, the TV show "Blackish", etc.
Recent QPOC / African-American Client Examples
Take the Black LGBTQ Community Survey. Research to Help Change. Chance to win prizes. @Ctr4BlackEquity @LGBTQinsights @ILoveGayLGBT - For nearly a decade, this survey has provided free data to help organizations better understand and serve your community. https://t.co/N10zBqPRH9 pic.twitter.com/G7dN8DVK6V— I ?? QPOC (@IHeartQPOC) September 24, 2020
#ILoveGay Twitter 360° Network
Featuring our Strategy & Focus on the QPOC / African-American Community
Do you have a QPOC / African-American-themed product or service that you'd like to promote to those in the LGBTQ community who have shown an interest in QPOC / African-American topics online? Let us help you spread the word and increase your organization's online visibility at the same time! Using our #ILoveGay Twitter 360° Network, we're able to bring your message to one of the strongest LGBTQ QPOC / African-American audiences online today, broadcasting your message via our primary Twitter profile in your niche market, @IHeartQPOC. We will also broadcast your message based upon WHERE your business may be focused on at the moment, such as @ILoveGayNYC, @ILoveGayLA or @ILoveGayLondon.
For more specific information on how this program and campaign works, check out our in-depth description here, as well as our market opportunities here. For a little Twitter 101, take a look at this article, as well as our welcome article here.
More In-Depth Info
- LGBTQ Entry Level Opportunities
- LGBTQ Content Marketing
- Our LGBTQ Marketing & Advertising Business Case
- #ILoveGay QPOC/African-American
Looking to advertise to this target LGBTQ audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
- Entry-Level, Influencer-Related Marketing Programs & Pricing
- #ILoveGay Twitter 360° Network Package w/Pricing
- Our LGBTQ Marketing & Advertising Services
- LGBTQ Advertising & Media Buying
- LGBTQ Mobile Advertising
We have put together a number of online advertising campaigns that have included LGBTQ Influencers and Bloggers as part of our social media outreach. We have currently teamed up with the following LGBTQ influencers, to help businesses such as yours include these cutting-edge LGBTQ New Media in your current online marketing strategy.
Communications & brand architect for movements & art. Creator.
LGBTQ+ Content Creator + YouTuber & TRAVELER
Chef Kenneth J McDuffie
Featured on: Fox 29 GoodDay, WDAS FM, Wendy Williams Show, The Chew Featured in: SWERVE Magazine...
Supporting Market Research
- Black LGBTQ Community Survey 2020-2021 - Observations, Perspectives and Commentary by Study Partners
- LGBT African-Americans & African-American Same Sex Couples by The Williams Institute