There are a variety of ways in which we can market to the LGBTQ Seniors community online.
Be a part of the LGBTQ conversation! Is your LGBTQ Marketing putting YOU and YOUR ORGANIZATION at the CENTER of LGBTQ Conversations online? Let us help AMPLIFY your message to a BROADER LGBTQ online audience, keeping your PRIDE message alive 24/7, 365 days per year!
With so many world-class companies marketing themselves to the LGBTQ seniors community today, it's important for some of these organizations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:
Targeted, Programmatic Advertising - reach your company's specific LGBTQ seniors demographic using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and social media newsfeeds (Facebook, Twitter, Instagram & LinkedIn). Specifically, we can hyper-target an LGBTQ individual who has shown a specific interest in seniors, as well as products and services similar to your business.
Social Media, including LGBTQ Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to LGBTQ seniors and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBTQ media and individuals who can help organization spread the word as well.
User-Generated Content (UGC) campaign - We curate, engage with and share THE BEST in LGBTQ conversations (photos, videos and blog posts) by others focused on seniors. Other content we engage with are from those attending a local Pride festival or other event of LGBTQ interest in your region or industry as well.
By engaging and sharing with these LGBTQ individuals online, we put you and your organization at the center of these conversations, increasing your company's brand awareness, social media followers, click-throughs to your website and overall engagement with your social media posts..
On the programmatic ad exchange, we're able to target a wide variety of characteristics unique to Seniors, including those looking into retirement and retirement homes, as well as Seniors based on age demographics. We're able to layer these data selects onto LGBTQ websites on the programmatic ad exchange, targeting the LGBTQ community's Seniors market and geo-targeting this campaign to just those regions that are right for you, reaching your target market more directly than ever before.
Utilizing Oracle BlueKai's powerful Audience Data Marketplace, as well as other data sources including Datonics, Lotame, Epsilon, Nielsen, Dun & Bradstreet and Experian, we now have the ability to deliver a connection between a "real world" audience and that same audience using the Internet, by cross-referencing the world of "big data" with Internet web surfers who've allowed themselves to be tracked.
For more information and a deeper understanding of this data marketplace, view the Oracle BlueKai information sheet.
In addition, there are strong communities of LGBTQ Seniors on social media, and the hashtag #LGBTSeniors is quite strong, being utilized by SAGE and other LGBTQ Seniors resources online. We're able to tap into these online conversations on your company's behalf, sharing your social media posts and photos with these groups on Facebook, LinkedIn, Google Plus, etc., as well as including your company in those articles and posts found on Twitter and Instagram utilizing the #LGBTSeniors hashtag.
Lastly, Contextual Targeting allows you to only place your ads on pages that meet your topical criteria. For example, you can choose to have your ads served only on pages that match chosen categories such as "Real Estate:Buying/Selling Homes" or "Fashion:Accessories", depending on your target demographic.
Looking to advertise to this target LGBTQ audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
#ILoveGay Twitter 360° Network
Featuring our Strategy & Focus on LGBTQ and LGBTQ-friendly Seniors
Do you have a seniors-themed product or service that you'd like to promote to those in the LGBTQ community who have shown an interest in seniors online? Let us help you spread the word and increase your organization's online visibility at the same time! Using our #ILoveGay Twitter 360° Network, we're able to bring your message to one of the strongest LGBTQ seniors audiences online today, broadcasting your message via our primary Twitter profile in your niche market, @ILoveGaySeniors. We will also broadcast your message based upon WHERE your business may be focused on at the moment, such as @ILoveGayNYC, @ILoveGayLA or @ILoveGayLondon.
For more specific information on how this program and campaign works, check out our in-depth description here, as well as our market opportunities here. For a little Twitter 101, take a look at this article, as well as our welcome article here.
More In-Depth Info
- LGBTQ Entry Level Opportunities
- LGBTQ Content Marketing
- Our LGBTQ Marketing & Advertising Business Case
- #ILoveGay Seniors
- Entry-Level, Influencer-Related Marketing Programs & Pricing
- #ILoveGay Twitter 360° Network Package w/Pricing
- Our LGBTQ Marketing & Advertising Services
- LGBTQ Advertising & Media Buying
- LGBTQ Mobile Advertising
For a more in-depth analysis and report on the opportunities available
within the #LGBTSeniors & #LGBTElders Social Media & Advertising Opportunities Landscape, click here to download our PDF.
We have put together a number of online advertising campaigns that have included LGBTQ Influencers and Bloggers as part of our social media outreach. We have currently teamed up with the following LGBTQ influencers, to help businesses such as yours include these cutting-edge LGBTQ New Media in your current online marketing strategy.
Loren A Olson MD
A gay father, psychiatrist, speaker, coming out consultant, and author of FINALLY OUT